Industry Insight: Huddersfield Giants

Objective

Find unique sports teams/clubs around the world with unique Match-day Hospitality Experiences

Manchester United 

Red Café: A casual dining experience with views of the pitch, featuring a range of classic British dishes and opportunities for fans to dine among Manchester United memorabilia.

https://www.manutd.com/en/visit-old-trafford/red-cafe

 

Executive Suites: Private boxes with a luxury setting, gourmet meals, complimentary drinks, and visits from former players.

https://www.manutd.com/en/Matchday-Hospitality/Info-and-FAQs

Bayern Munich 

Allianz Arena Tours: VIP packages include guided tours of the stadium, museum visits, and opportunities to meet club legends.

https://allianz-arena.com/en/tours-museum/vip-tour

 

New York Yankees

Dugout Lounge: Field-level seats with all-inclusive dining, featuring upscale menu options and beverages.

https://www.mlb.com/yankees/tickets/group-tickets/hospitality-areas

 Barcelona 

"Players' Experience Tour," where fans can walk the path players take on match day.

https://www.fcbarcelona.com/en/tickets/camp-nouexperience/847839/players-experience-tour

 

Dallas Cowboys

"Owner's Club" provides exclusive access to the owner's personal suite, luxury seating, gourmet food, and premium beverages.  https://www.starsportstours.com/owners-package/

 

Real Mallorca 

Access Footprint Lounge and bench area terrace pre, during, and post match. Opportunity to meet select players and members of coaching staff

VIP Hospitality 23-24 | RCD Mallorca | Web Oficial

 

The Padded Seat

Posting content on hospitality packages in all sports all around the world. (So jealous!)  

https://thepaddedseat.co.uk/

Hypothetical ideas 

Creating innovative and unique match-day experiences can greatly enhance the fan experience and set a sports club apart from others. Here are ten hypothetical matchday experiences that could be implemented by sports teams:

1. VR Immersion Experience

•   Description: Fans receive VR headsets that provide real-time, 360-degree views of the match from various vantage points, including the players' perspective on the field.

•   Features: Interactive stats, player bios, and virtual replays during breaks.

2. Player-Coached Warm-Up Session

•   Description: A select group of fans participates in a pre-match warm-up session coached by current or former players.

•   Features: Personalized training tips, group photo opportunities, and exclusive access to behind-the-scenes areas.

3. Gourmet Tailgate Experience

•   Description: A pre-match gourmet tailgate party featuring top chefs from local restaurants, offering a variety of upscale dishes and beverages.

•   Features: Live cooking demonstrations, food tastings, and meet-and-greets with chefs.

4. Matchday Cinema Club

•   Description: A luxury cinema experience within the stadium where fans can watch the match on a big screen in a theater setting, complete with reclining seats and highquality sound.

•   Features: Premium snacks, drinks, and post-match discussions with sports analysts.

5. Interactive Augmented Reality Tour

•   Description: Fans take a guided tour of the stadium using AR glasses that provide historical and contextual information about different areas, along with virtual interactions with past moments and legends.

•   Features: Scavenger hunts, trivia games, and collectible AR experiences.

6. Sky High Viewing Platform

•   Description: A glass-floored viewing platform suspended above the stadium, providing fans with a unique aerial view of the match.

•   Features: Exclusive access to premium beverages and snacks, plus photo opportunities with the stunning backdrop.

7. Sports Science Experience

•   Description: An interactive exhibit where fans can learn about the sports science and technology used by the team, including demonstrations of training techniques, fitness tests, and equipment.

•   Features: Hands-on activities, personalized fitness reports, and Q&A sessions with team trainers.

8. Fan Manager for a Day

•   Description: A fan gets to experience the role of a team manager for a day, including pre-match strategy meetings, sitting on the bench during the game, and participating in post-match press conferences.

•   Features: Behind-the-scenes access, team gear, and personalized photo ops.

9. Live Music and Match Fusion

•   Description: A live music concert by popular artists held during halftime or prematch, with the music synchronized to match highlights and crowd activities.

•   Features: Special light shows, fan interaction with the performers, and exclusive music merchandise.

10. Eco-Friendly Matchday Experience

•   Description: A matchday experience focused on sustainability, featuring eco-friendly initiatives such as carbon-neutral transportation options, biodegradable merchandise, and zero-waste catering.

•   Features: Educational workshops, interactive exhibits on environmental impact, and rewards for fans who participate in sustainability efforts.