My first experience in the industry came when I was 16 years old, working with the marketing and communications department at Huddersfield Town.
This early exposure allowed me to dive into the world of professional football marketing. Later, during my second year at university, I rejoined the department for a month.
During my time at Huddersfield Town, I played an active role in assisting with various marketing initiatives and supporting the club’s community engagement efforts. As part of the team, I worked closely with different departments, gaining exposure to brand management and enhancing the club’s connection with local supporters. This experience allowed me to develop a deep understanding of fan engagement and the intricacies of running marketing campaigns in a professional football setting.
Website and Social Media Analysis
I conducted a detailed analysis of other Championship teams’ homepages and the still graphics used on their social media channels. This involved researching design trends and engagement strategies, presenting actionable insights to improve Huddersfield Town’s digital presence.
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Skills Developed
🔍 Research and Analytical Skills: My analysis of competing Championship teams’ websites and social media channels allowed me to develop a keen eye for effective branding and content strategies, enhancing Huddersfield Town’s approach.
📝 Content Creation: Writing the B team match report and developing video and program concepts honed my content creation skills, ensuring my work was both engaging and in line with the club’s branding.
💭 Creativity and Innovation: Working on concepts for the Terrier 7s program and pre-match videos allowed me to apply creative thinking to real-world marketing challenges, designing content that resonated with different fan demographics.
Terrier 7s Program
I contributed creative concepts for the Terrier 7s program, an initiative aimed at engaging younger fans. My input helped shape the program’s design and structure, making it more appealing and interactive for its target audience.
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Pre-Match Video Concepts
I developed ideas for pre-match video content to be displayed in-stadium and on social media, helping boost match-day excitement and fan engagement.
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Match Report for B Team
I wrote and published a match report for Huddersfield Town’s B team, sharpening my ability to convey match-day narratives in a professional setting while keeping the club’s tone and style consistent.
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Huddersfield Town Ladies
High Profile Interviewing
Initially I joined the Huddersfield Town Ladies Media team to help create new content and increase the volume and standards of their content. An opportunity came up to interview the Head Coach Glen Preston. I jumped at the opportunity and established a foundation in a new skill set.
A breakdown in communication meant a new signing was coming to be interviewed. So I had to adapt and get some questions prepared with no time to do much research. The player was 17 and it was her first ever interview so was a new challenge for us both. after an hour and many takes we eventually got through and we were both happy with the outcome.
Away Day in Sunderland
I created a TikTok of my journey with the team on there cup game at Sunderland. I took responsibility of getting goal highlights which resulted me in standing in the rain and wind to capture some shots and hopefully goals. after a 4-0 loss and one off target shot over the bar it was a rough Sunday in Sunderland